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B2B lead generation services

Lead Generation Services That Extend Your Marketing Team

Most growing companies have a marketing team of one to five people asked to do everything. We pair them with vetted lead generation partners for the work that doesn’t need to be in-house, with every lead tracked to revenue.

Your free review covers

  • Where your leads come from today
  • Cost per lead and pipeline by channel
  • Gaps your team can’t cover
  • Partner options and budget
1–5Typical in-house marketing team
EveryLead tracked into your CRM
400+Providers we compare
$0For your review

“Your team owns the strategy. Our partners add the capacity.”

Evette Meyer, CMO · My Resource Partners

Services

Lead generation services our partners provide

Outbound prospecting & appointment setting

Trained reps book qualified meetings on your sales team’s calendar.

Paid search & paid social

Google, LinkedIn and Meta campaigns managed to a cost-per-lead target.

Content, SEO & AI search content

Articles and pages that bring in buyers researching your services.

AI lead scoring & intent data

Focus your spend and follow-up on companies already in market.

Marketing automation & nurture

Email sequences that keep leads warm until they’re ready to buy.

Reporting into your CRM

Every lead tracked from first touch to closed revenue.

In-house vs. outsourced lead generation

TopicHire in-housePartner through MRP
Time to start2–4 months to hire and train2–4 weeks
SkillsOne person, one skill setA team of specialists
CostSalary, benefits and toolsMonthly fee tied to results
FlexibilityHard to scale downScale up for season, down after

How it works

How we build your lead engine

  1. Review

    Channels, conversion rates and CRM data.

  2. Plan

    Targets by channel and a cost-per-lead goal.

  3. Match partners

    Vetted partners compared on results in your industry.

  4. Measure

    Monthly pipeline reporting and quarterly reviews.

Lead generation questions we hear most

How do lead generation partners work with our in-house team?

Your team keeps strategy and brand. Partners add capacity for prospecting, appointment setting, paid media, content and nurture campaigns, all tracked in your CRM.

How do you measure results?

Cost per lead, meetings booked, pipeline created and revenue closed, by channel.

What does it cost?

Most partners charge a monthly retainer based on your budget. We compare options against your target cost per lead.

What about speed to lead?

Pair lead generation with an AI receptionist or chat so every new lead gets a response in seconds, day or night.

Lead generation insights

Free marketing technology assessment

Book your free lead generation review

No sales pitch. A clear look at what you have, what you pay and where you could do better.

  • An initial 30-minute call with an advisor, not a contact center
  • An honest read on your current contracts and tools
  • A clear next step, with no obligation

Prefer to talk now? Schedule your free assessment or call 561.614.1500.

An initial 30-minute call with an advisor, not a contact center